Location: Amsterdam
Hours: 40 hours per week
Salary: 3.700,00 gross per month (full-time)
What are you going to do:
We are hiring a Digital Marketing Manager to lead our marketing team and drive webshop growth, aiming to generate 30% of total company revenue through digital channels. This role requires 5 plus years of experience in agency and client-side marketing, fluency in English (native/C2) for our international audience, and a deep understanding of fashion, particularly vintage and designer clothing.
Marketing and Commercial Strategy
- Create and implement an annual marketing plan across all our brands.
- Recreate our website to reflect our new branding and expand into e-commerce.
- Lead presentations and briefings for store managers and internal stakeholders
- Manage and execute visual merchandising in all channels, store renovation and design
- Create culturally relevant campaigns tailored to an international audience
Social Media Branding
- Build and execute content strategies across Instagram, TikTok, and other platforms
- Create engaging content that drives both sales and follower growth
- Plan, direct, film, and edit photo and video content using Adobe Creative Suite
- Analyse new platforms and trends to identify growth opportunities
- Develop influencer marketing strategies and manage creator relationships
- Implement a strategic long-term plan that reaches our international target group.
Leadership and Team Management
- Lead and inspire the marketing team to align with our brand identity.
- Elevate visual storytelling and campaign execution across channels
- Establish long-term strategies to grow our international audience
- Expand current marketing practices and explore new growth channels
Required Work Experience:
- 5 plus years experience in a leading marketing role, both working client-side and within an agency setting
- Proven record in translating marketing expertise into commercial growth, meeting KPIs.
- Successfully led teams of 5 plus, fostering collaboration and optimising workflows.
- Proven ability to manage clients within a marketing or advertising agency setting (for influencer collaborations).
- Ability to design and make websites, with experience in coding, e-commerce, and SEO. Please include previous websites within your portfolio.
- Experience working internationally and ability to market towards this international audience.
- Deep understanding of the social media and branding landscape, including platform innovations, production processes, and trend analysis.
- Completed higher education in marketing or advertising.
- Experience throughout the film / photoshoot production process. Creating content for our social media and website requires your own DSLR camera and equipment, and knowledge of how to use them.
- Fluent command of English due to our international target group (C2 or native English speakers)
- Fluent command of the Adobe Suite, including Premiere Pro, Photoshop, Lightroom, Illustrator, and InDesign
- Highly creative, with a portfolio in social media, film, photography, advertising campaigns.
- Experience in email marketing (MailChimp)
- In-depth knowledge of fashion history and vintage designer collections.
- Resides in or near Amsterdam
What can you expect from us?
- A unique role within a growing international vintage store
- Creative and strategic responsibility
- Inspiring work environment with room for substantive growth
- Competitive salary with development opportunities
A little more about us
Founded in the heart of Amsterdam, Mercatum Gravitas BV is a leading name in vintage fashion, offering carefully curated clothing that blends timeless style with modern flair. The parent company owns a portfolio of distinctive vintage retail brands, including Penny Lane, Candy Store, Mood Indigo, Kilostore, and THRIFTSHOP – all known for their unique identity and strong presence in the vintage and second-hand fashion market.
With 12 stores across the Netherlands and a growing team of over 80 passionate employees, we bring sustainable, one-of-a-kind fashion to a wide and loyal customer base.
Something for you?
If this sounds like a fit for you, please send us:
- Your CV and a cover letter
- A portfolio including previous marketing campaigns, social media campaigns, and results.
- Examples of past websites you have created or your experience with e-commerce, SEO, and coding.
Email: jobs@kiloshop.nl